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Unitat Tecno-Didàctica

Entrepreneurs and innovation the myth of the idea - 0 views

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    Video de TEDxESADE - Fernando Trias de Bes. Entrepreneurs and innovation: The myth of the idea - The idea of the entrepreneur, does it have to be innovative? - The secret of an idea is for it not to be secret - From the idea to the shape of the idea - From the shape of the idea to the business model
Unitat Tecno-Didàctica

Lateral Marketing : New Techniques for Finding Breakthrough Ideas - 0 views

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    Bibliografia propuesta. Autores: Philip Kotler y Fernando Trias de Bes. Resumen del libro.
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